In the Classroom
Finger Lakes Region PR Strategy
In Fall 2025, I enrolled in a PR writing course where I served as a hypothetical public relations professional for the Finger Lakes Visitors Connection. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in Fall 2025 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Applied the PESO model to the Finger Lakes tourism campaign by creating a promotional strategy.
Wrote a feature article that combines visitor experience with sustainability through an interview with the New York State Parks, Recreation & Historic Preservation.
One-page media fact sheet highlighting key facts, history and brand messaging for the Finger Lakes Visitors Connection.
Developed a media briefing outlining key messaging and anticipated questions for a regional tourism initiative.
Research based profile of an ideal Finger Lakes audience persona, including behaviors and media habits.
A written announcement sharing the return of a holiday event, emphasizing community engagement and tourism impact.
Curated contact list and targeted media pitch designed to secure coverage.
An analysis of the inclusivity of the current state of Finger Lakes tourism messaging, with targeted improvements for audience engagement that align with DEI practices.
Designed and wrote an email newsletter announcing a responsible travel initiative.